ECOKID : case Study

325%
increase in
the Natural traffic

SCENARIO

In the current rapidly changing online world, a nicely designed website is just half of the battle won. The problem with Ecokid was that they had a great looking website along quality and unique products on offer. But unfortunately there were almost no qualified traffic from search engines!

Their website natural traffic stood at 10%.Ecokid approached VIXDAR to provide search engine optimization solutions that can bring qualified traffic to their website and in turn increase their online sales.

CHALLENGES

• Landing page optimization
• Low keyword listing
• Low link popularity
• Low sales conversions rate
• No metric to keep track of Key performance indicators (KPIS)

SOLUTIONS

 

• We made architecture recommendations for their landing page.
• We carried out a competitor's analysis, which helped us understand competitors SEO strategy.
• We carried out an extensive keyword research and identified a list of primary keywords and phrases.
• We optimized their site content by improving keywords density.
• We implemented an analytics package for their website, which helped us to track the KPI (Key performance indicators) on regular basis.
• We researched and requested high quality one way relevant links for their website, which increased their website link popularity, and keywords position.

RESULTS

• 325% increase in the natural traffic to the website, resulting in a 7.27% sales conversion.
• Top rankings achieved for several keywords like ekologiska barnkläder, babykläder, and miljövänliga barnkläder.
• There has been 55% increase in page views.

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