Optimization of social presence for search has become important these days. The main focus is on how to make the social pages rank better and above all how to make the website’s rank better with the social influence. Since a search click to a website represents one type of site visit, this is where we can begin to connect the dots on influence between navigation events. That number of clicks has grown 145 percent since 2007, outpacing gains in both unique visitors and total category visits.
Social networking sites like Twitter and Facebook appear to be the two primary growth drivers of search clicks. The reason being well-known consumer brands have finally begun to embrace their conversational media assets and are driving a considerable amount of traffic directly to these social networking sites.
Now comes how to improve the page ranking. There are various ways that are believed to help improving the page ranking. Linking from the home page and using by using the brand name in the link will have immediate impact in improving the page ranking. Moreover, brand names mentioned in the post can help too since URLs that match search terms have a built in advantage for high SEO rankings on that search.
Getting more and more likes for the brand on these social networking sites can turn out well and beneficial but on the other hand it’s not so easy to get maximum likes for the brand since it require some creative marketing tactics that engage your customers and make them smile. According to data from Bright Edge, between 75 and 90 percent of the top 10 search results on any given SERP have at least one Facebook like or Twitter tweet. These numbers and the related influence will spike sharply, especially for industries such as retail and finance.
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