Posted by admin on June 21st, 2011 | No Comments »
Google has recently announced its purchase of Postrank. It is derived from a derivation of Larry’s Page’s algorithm and search engine sorting process which is actually a crawling and analysis system. In a nut shell, it operates through RSS feeds and keeps track of site data which includes inbound links, social media sites and bookmarking on all the major social networks. However, it doesn’t provide search engine results based upon its data rather is just a simple program to gather web data.
Nevertheless, the actual strength of the program is its ability to cull data from RSS feeds by separating true information from noise. This essentially means that the news comes to Postrank as opposed to Postrank going off randomly crawling. The purchase of Postrank made by Google clarifies the doubt of the long term viability of the Pagerank algorithm to deliver the most desired and relevant results.
Point to ponder is that Google doesn’t care if the social networking sites like Face book and Twitter grow exponentially, just so long as they can gather those rosebuds of preferences and repackage them for sale as Google results. SEO Folks should think in terms of shifting their efforts to account for Postrank taking over for Pagerank. This will take another year but we had all better be ready for a big Google slap from this.
Filed under Industry News
Posted by admin on June 19th, 2011 | No Comments »
People now a day seem more concerned about their personal information being used or breached and what search engines and various tools churn up when they looks and search for their information online. People show what they want others to see. There are many social networking sites used by almost everyone these days, these sites collect personal information of an individual using that website. Many a time’s people seem providing their personal information and details on their own. In a nutshell, online reputation management isn’t just about being in control of what you post about yourself, but knowing about (and responding to) what others post about you.
Cherry on the top is that Google is eventually taking an initiative to bring those tools to the masses with “Me on the Web,” which is certainly a new component of Google Dashboard that would enable users to monitor details of their identity on the Web and get informed when new things pop up about them. It would enable users to set up Google Alerts for their names, email address, and other personal data that appears on the Web, social networking services, or news stories. Moreover, Google is also linking to information and resources about trying to control third-party information about an individual.
Users will have to have their Google account and public profile in order to use these tools. In short, individuals will have to provide their data to Google initially. As, privacy breaches has become seemingly commonplace amongst businesses and Internet companies, Google’s tool that is “Me on the Web” isn’t any different than searching through the search engine. Nevertheless, the security- and privacy-conscious usually go to efforts to make sure their ego-surfing doesn’t trace back to any one point.
Filed under Industry News, SEO
Posted by admin on June 19th, 2011 | No Comments »
Google is still on its way to release new tools to facilitate its users in an effective and efficient manner. It’s supposed to release new image and voice search tools this week and the reason being Microsoft needs to up Bing’s game or risk falling behind the evolving search race but Bing still can’t make it happen as Google has appeared to give the dominant search engine several features.Yahoo, being Bing’s search partner has not made up any of the distant ground between Bing and Google so far.
An analyst with IDC, Hadley Reynolds said that Bing should be working furiously to carve out new features of its own because Google just changed the game on it. He added further that while being Bing and Yahoo had been rightly focused on the ‘decision engine’ capabilities of search and delivering people more meat and fewer links, Google was changing the character of the search experience with Instant Page, image search, and their other new features, he said that with the size of Google’s audience, they got to condition what the market expected from the search experience, and that made that hard for Bing and Yahoo not to counter with similar capabilities, even as they continued to try to differentiate themselves.
Nevertheless, Google laid out its new search features at its Inside Search event on Tuesday, unveiling voice and image search, along with Instant Pages, which is designed to load the top search result on the user’s computer before he or she even clicks on the link. However, some analysts like Rob Enderle of the Enderle Group and Dan Olds, of The Gabriel Consulting Group, noted that Google has to make sure the new features work well, or users will simply get annoyed and would leave Google for Bing or Yahoo.
Filed under Industry News, SEO
Posted by admin on June 17th, 2011 | No Comments »
Twitter stands out of the crowd when it is talked about top rated social networking websites these days. It has become one of the resources where one can easily promote and market your products and services. Twitter can have a strong impact on search results. Many companies offering SEO services have started adopting it as part of their strategy to increase natural traffic to their client sites. Whereas learning how to share and format your content on Twitter can directly impact the organic search results.
It has been reported during a study on social media growth that the goal of the social networking sites is to identify and attract the masses. The Study suggests that in the future social signals will influence rankings at both a domain level and page level. From a search perspective ranking domains and pages, based on what people are talking about, makes results much more relevant and timely.
The twitter game works in a way that if anyone have 100,000 followers actively retweeting and responding to his tweets, he would certainly be counted as an “expert,” in search algorithms and in case he is familiar with how domain authority impacts search results, it seems to be the same process, in which Twitter impacts authority.
Filed under Industry News
Posted by admin on June 17th, 2011 | No Comments »
It has been reported that Google has so far maintained its share of about 65% of the U.S. search in the month of May whereas Yahoo and Bing has also maintained their positions. Google has retained its score of 65% U.S search share through the month of May although it was 65.4% for the month of April previously. It has also been reported that the top rated search engines like Yahoo (NASDAQ:YHOO) and Microsoft’s (NASDAQ:MSFT) Bing has maintained their search share from the month of April having 15.9 and 14.1 percent shares, respectively. Nevertheless, U.S made more than 17 billion explicit core searches in May which is 5% more than it has made in April.
Google sites accounted for 11.2 billion searches collectively and on the other hand Yahoo sites racked up 2.7 billion, where as Microsoft sites ended with 2.4 billion searches. Point to ponder is that Google has maintained its share despite being fairly quiet in terms of search innovation in 2011 so far, along with the exception of some search quality improvements to its Caffeine infrastructure. However, Google will convene its annual search news conference June 14 at the Forum at Yerba Buena Center for the Arts in San Francisco.
Marissa Mayer, who’s Google’s usual host for its search events, has eventually been moved to Google’s geolocal team, where she is shepherding the company’s work in contextual discovery, or the idea that it will target search results to mobile phone users based on their location. However, the company, which last month unveiled its Google Wallet and Google Offers mobile payment and local deals services, could announce some breakthroughs.
Filed under Industry News
