Google is still on its way to release new tools to facilitate its users in an effective and efficient manner. It’s supposed to release new image and voice search tools this week and the reason being Microsoft needs to up Bing’s game or risk falling behind the evolving search race but Bing still can’t make it happen as Google has appeared to give the dominant search engine several features.Yahoo, being Bing’s search partner has not made up any of the distant ground between Bing and Google so far.
An analyst with IDC, Hadley Reynolds said that Bing should be working furiously to carve out new features of its own because Google just changed the game on it. He added further that while being Bing and Yahoo had been rightly focused on the ‘decision engine’ capabilities of search and delivering people more meat and fewer links, Google was changing the character of the search experience with Instant Page, image search, and their other new features, he said that with the size of Google’s audience, they got to condition what the market expected from the search experience, and that made that hard for Bing and Yahoo not to counter with similar capabilities, even as they continued to try to differentiate themselves.
Nevertheless, Google laid out its new search features at its Inside Search event on Tuesday, unveiling voice and image search, along with Instant Pages, which is designed to load the top search result on the user’s computer before he or she even clicks on the link. However, some analysts like Rob Enderle of the Enderle Group and Dan Olds, of The Gabriel Consulting Group, noted that Google has to make sure the new features work well, or users will simply get annoyed and would leave Google for Bing or Yahoo.
