Google has recently announced its purchase of Postrank. It is derived from a derivation of Larry’s Page’s algorithm and search engine sorting process which is actually a crawling and analysis system. In a nut shell, it operates through RSS feeds and keeps track of site data which includes inbound links, social media sites and bookmarking on all the major social networks. However, it doesn’t provide search engine results based upon its data rather is just a simple program to gather web data.
Nevertheless, the actual strength of the program is its ability to cull data from RSS feeds by separating true information from noise. This essentially means that the news comes to Postrank as opposed to Postrank going off randomly crawling. The purchase of Postrank made by Google clarifies the doubt of the long term viability of the Pagerank algorithm to deliver the most desired and relevant results.
Point to ponder is that Google doesn’t care if the social networking sites like Face book and Twitter grow exponentially, just so long as they can gather those rosebuds of preferences and repackage them for sale as Google results. SEO Folks should think in terms of shifting their efforts to account for Postrank taking over for Pagerank. This will take another year but we had all better be ready for a big Google slap from this.
